Artificial intelligence is changing how customers find information online — fast. If you’re still relying only on old-school SEO, you could be missing out on new ways people discover businesses today.

This is where Answer Engine Optimization (AEO) comes in. Instead of focusing just on ranking your website on page one of Google, AEO helps your content get picked up and spoken by AI-powered tools like ChatGPT, Google’s AI Overviews, Alexa, and Siri.

The best part? You don’t need a tech team or a huge budget to start. Here are 5 simple, practical ways to prepare your website for AI-powered answers — so more people find (and trust) your business.

1️⃣ Add an FAQ Section to Every Key Page

AI loves clear, question-and-answer content. One of the easiest ways to help is to write out the most common questions your customers have — and answer them in plain language.

👉 Tip: Add 3–5 FAQs to your homepage, product pages, or services pages. Think about real questions people ask on the phone, by email, or in reviews.

Example:

How much does it cost?
Do you offer same-day service?
Where are you located?

2️⃣ Use Natural, Conversational Language

Long gone are the days of stuffing awkward keywords into your pages. AI engines understand normal speech, so write the way you (and your customers) actually talk.

👉 Tip: Read your answers out loud — if they sound stiff, rewrite them simply.

Good:

“We repair most phone brands within 24 hours.”

Bad:

“Our smartphone device repair service provider location delivers prompt cell phone restoration.”

3️⃣ Organize Content Clearly

The easier it is for an AI to read your site, the more likely it is to pull accurate answers.

👉 How?

Use clear headings (H2, H3).
Break long text into short paragraphs.
Add bullet points or numbered lists for steps or features.
Highlight important details (like hours, prices, or service areas)

4️⃣ Add Structured Data (Schema Markup)

This sounds technical, but don’t panic: schema markup is a bit of extra code that tells search engines exactly what certain info means — like your address, reviews, or FAQs.

👉 Why it matters:
Structured data makes it easier for AI to find and trust your info.

👉 How to do it:
Use free tools like Google’s Structured Data Markup Helper, AEO tools, or ask your web developer to add FAQ schema to your pages.

5️⃣ Keep Your Business Information Up to Date

AI engines (and customers) expect your info to be accurate. If your hours, prices, or services change, update them everywhere: your website, Google Business Profile, Facebook page — even online directories.

👉 Why:
Outdated info can cause AI to ignore your site or deliver wrong answers, sending customers to someone else instead.

5 Ways to Make Your Website Ready for AI-Powered Answers

Bonus Tip: Test It Yourself

Curious to see what people hear about your business? Try it!

Ask ChatGPT or Google’s AI Overviews, “Who is the best [your service] in [your city]?”
Talk to Alexa or Siri: “Where can I find [your business type] near me?”

If your business doesn’t come up, use what you learned above to fill in the gaps on your site.

Ready to Get Started?

Answer Engine Optimization doesn’t have to be complicated. These small tweaks can help your website stand out in an AI-driven world — bringing you more traffic, new leads, and happier customers.

Want more easy AI tips for small business owners?

Subscribe to Easy As Pie AI (in the footer) — we break down AI tools and trends into clear, practical steps anyone can follow!

5 Easy Ways to Make Your Website Ready for AI-Powered Answers